Latest Articles
How to Build an Additional Sales Pipeline Through FindLight
Finding new ways to build an additional sales pipeline can be hard. Should you hire more salespeople? Invest in a bigger marketing team? How can you add a new sales pipeline to your already existing model ...
Boost Q1 Sales: 10 Practical Tips to Win This Quarter
Maximizing Q1 sales requires focus, precision, and actionable strategies. This guide outlines 10 practical tips to boost Q1 sales tailored for sales engineers in high-tech industries. Whether you’re ...
Top 5 Mistakes to Avoid in Digital Marketing Campaigns
Digital marketing campaigns can drive growth and engagement when executed well. However, common mistakes can undermine these efforts, wasting resources and opportunities. This article highlights the top 5 ...
Sales Pitch: Techniques, Tips, and Strategies for Success
A sales pitch is the moment where information meets persuasion. Whether you have 30 seconds or 30 minutes, how you structure and deliver your pitch determines its effectiveness. In this guide, we offer a ...
7 Sales Skills for Long Term Success
In this guide explores seven advanced sales skills essential for sustained excellence in your career. Embrace a systematic approach, leverage the power of precise metrics, and refine your strategies to ...
Securing Large B2B Accounts: How to Gain Major Customers
In high-tech B2B sales, securing large accounts is often the difference between incremental growth and exponential success. According to a study by Forrester, 74% of B2B buyers select the vendor that ...
What to Do When Your Sales Funnel Dries Up
In sales, few things are as nerve-wracking as seeing your once-thriving sales funnel slow down to a trickle—or worse, dry up entirely. When the leads stop flowing and conversions seem like a distant ...
Ideal Customer Profile: Key to Higher Conversions
In B2B sales, precision is everything. Defining your Ideal Customer Profile (ICP) is not just a strategic step; it’s a necessity. Companies that focus on targeting their ideal customers see a 68% higher ...
After-Sales Support: Enhancing Customer Satisfaction
After-sales support often determines the long-term success of technology products, shaping customer retention and satisfaction significantly. A recent study by Walker Information indicates that by 2020, ...
Sales Metrics That Work: Beyond Revenue
Revenue-driven sales metrics have long dominated the sales landscape, but they tell only part of the story. As sales cycles grow more complex and customer expectations rise, the need to measure the quality ...