How to Build an Additional Sales Pipeline Through FindLight

Finding new ways to build an additional sales pipeline can be hard. Should you hire more salespeople? Invest in a bigger marketing team? How can you add a new sales pipeline to your already existing model without digging into funds you may or may not have?

The answer is FindLight Industrial Marketplace. Our marketplace is a unique way to create a new sales pipeline for industrial suppliers because it has them 100% in mind. Through making an account, which we will get into, potential customers can reach out to you directly to request a quote or buy your products directly on the FindLight. Those might very well be customers that you might have not had access to previously. Moreover, having your company name and products showcased on another platform helps your own website’s off-page SEO. 

What is FindLight Marketplace?

As a supplier, you can register on FindLight by opening a vendor (supplier) account and start uploading products, which then become visible to a targeted audience. Products posted by vendors are organized into three-level hierarchies allowing the most efficient buying experience. As a registered vendor you have an opportunity to sell on FindLight on commission basis or promote your products and brand name using FindLight’s subscription services. 

Once your account is set up, sales inquiries are routed straight to your email and can also be set to automatically be routed to your local sales representatives. Additionally, you can restrict requests for quotation (RFQ) by country if you prefer receiving leads form only a certain group of countries for export control or other reasons. 

We should note that our marketplace offers a generous free tier which comes with a number of key benefits. There are several important benefits to posting products on FindLight, which we discuss next.

If you are interested in selling on FindLight on commission basis, simply request an application and we will get the process going for you!

Key Benefits of FindLight Industrial Marketplace

Dedicated Product Pages: On FindLight you can create individual product pages for various product models or describe various models under a single listing, complete with several photos, specification table and data sheets. You can also populate dedicated sections about Key Features and Applications to improve the readability and SEO and to provide more details to your potential buyers.

Commission Based Sales: You have an opportunity to sell on FindLight. This feature gives the buyer an option to transact on FindLight using a credit or debit card. What a great way to not only reach a target audience but also to be able to sell online!

Sales Leads: When a potential customer becomes interested in your product, he can reach out to you directly with a couple of clicks. When he does, you will receive emails from the prospective customer straight to your inbox, complete with customer’s contact information. This means that you are able to keep the data and build out your additional sales pipeline. 

Global Reach: FindLight has no boundaries, meaning your sales reach widens with us. Myriad of engineers and scientists browse FindLight for products from all corners of the world. If your existing sales pipelines are concentrated in specific geographies FindLight will expand your outreach globally.

Brand Awareness: One of the most important aspects of successful business development is brand awareness. Having a brand name and logo recognized globally, is the key to building a thriving business. FindLight’s platform allows showcasing your trademarks to customers globally. We mentioned about off-page SEO at the beginning of this article: having a product page or company page on a reputable platform means you are getting more impressions from a third party site. When you are on a tradeshow or on a sales trip, it will be a tremendous asset to have prospects recognize your trademark as soon as you introduce yourself.

Social Media Outreach: For our premium tiers we also offer outreach outside of our website. Through the years we have gathered a large follower base on our social media channels on Twitter, Facebook and LinkedIn. For some of our tiers we also provide outreach by promoting products on those channels regularly. This is yet another way to expand your reach and continue building brand awareness.

Comprehensive Analytics: We have created an extensive analytics dashboard to help you measure every part of your account performance on our website from product views to popularity, to social media activity and outreach. We want you to know exactly how your account is performing on our marketplace.

Building a Marketplace Photo by Tim van der Kuip on Unsplash

How is FindLight Unique

As a rapidly growing industrial marketplace, FindLight boasts a highly ranked popular platform thanks to a few competitive advantages that we outline below:

Individual Product Pages: Posting individual product models with photos and technical specifications allows potential buyers find exactly what they are looking for. By identifying a match, buyers are much more likely to reach out with a request for a quotation.

Smart Categorization: FindLight’s three-level hierarchy offers smart categorization enabling a swift browsing experience. We want the right customers to be able to find the right products quickly.

Search Engine: Rapid product discovery powered by SEO-optimized indexing and search engine allows quick discovery of products with highly relevant results.

Seamless Sales Inquiry Process: Ability to reach vendors directly even without registering on FindLight. We have reduced friction to the minimum allowing to reach out to suppliers as quickly and seamlessly as possible.

Direct Sale: Activating the commission-based sale allows for smooth online transactions and gives the buyer a chance to quickly buy your products and save time and effort on the lengthy quotation process.

Furthermore, your products will become visible to a large number of customers that FindLight has already built out. The most work you will have to do is right at the beginning by setting up your product pages. After that, you wait to receive potential customer emails. 

How Can I Get Started?

Luckily, getting started on FindLight is rather seamless. First, you will need to register on our Get Started Page which will take roughly 15 seconds. This will open your free vendor account. Once your account is activated you might also want to request your storefront to be activated. The storefront (also known as microsite) is your dedicated page where the platform consolidates all your posted products automatically. This is also a place to write about your company and capabilities. You can read more on this here. Simply email us and our team will take care of that.

Next you start building out your product pages. This might take a little time, but it will be well worth it. Taking time to create well-built out and branded product pages will help attract the new customer’s eye. 

Additionally, you might want to configure your account for additional sales representatives. Your account will allow you to specify various email addresses dedicated for leads from specific geographies. If you need to restrict the number of countries to receive RFQ from, we have that feature available for you as well. 

Sales Pipeline Photo by charlesdeluvio on Unsplash

Services to Help Build an Additional Sales Pipeline: Subscriptions & Commission-Based Sales

After using your free account for a while you might decide you want to post more products and have more benefits in your marketplace account. We can dive into the extra services you will receive if you do decide to go up to our Starter, Best Value, or Enhanced tier. 

To begin, our Starter pack is only $55 per month ($600 per year) and is the next level up from your Basic or free tier:

• 35 product listings 
• 35 Fully Assisted Posts 
• SEO-friendly product pages 
• Unlimited sales leads 
• Private turbo leads 
• Analytics dashboards 
• A microsite upon request 

The next pack, our Best Value tier has everything the starter pack has to offer, but a lot more for $2,700 per year ($250 per month):

• Unlimited product listings 
• Up to 75 fully assisted posts 
• Custom lead forms 
• 2 products with banner ads 
• Premium placement for 2 products per month 
• Backlinks 
• Listing renewals on 10 products a quarter 

Finally, our Enhanced pack builds on our Best Value pack. For $3,300 a year ($300 per month) you will get:

• Up to 250 fully assisted posts
• 4 products with banner ads 
• 6 products per month with premium placement 
• 20 products per quarter on listing renewal 
• Product listing management 
• Blog exposure one time per quarter

FindLight Subscription Tiers

If you want to sell your products on FindLight you can take advantage of the commission program. To sign up for this program, simply let us know and we will send you an application form to fill out. If you qualify for this program, FindLight’s content managers will help you set things up and will activate the sale feature to allow buyers to purchase your products with a debit or credit card. 

If you want to learn more about what each of these services means in regard to FindLight Marketplace, check out our pricing page for the subscription tiers and the commission program for selling directly. 

In conclusion, using an outside platform like FindLight to build an additional sales pipeline is a great way to find new leads without having to risk a marketing tactic that may or may not bring new customers. Through a place designed specifically for industrial products, it is a no-brainer to create a product page to see what the FindLight customer base might bring to you. Get started for free now!