There are problems with cold calling that every business runs into but it still stands as an effective method of B2B sales. Many B2B companies find that cold calling can be an exhaustive and ineffective ...

A digital marketing channel is a route for delivering marketing materials. Digital marketing channels are becoming an increasingly important part of marketing strategy as traditional methods of advertising ...

In 2022 alone, there were over 333 billion emails sent – and this number is only projected to rise over the next few years according to Daily Number of Emails Worldwide statistics. Email became a ...

Marketing High-Tech Products In an industry as complex as optics, finding and sorting through all of the highly technical products can be challenging. Even once you’ve identified these products, comparing ...

Social media is a great way for technology companies to build and augment their brand image. Social media platforms are becoming an increasingly important marketing tool. Whether you choose LinkedIn, ...

As we talked about in how to “Help Boost Your Email Analytics”, there are possible services you can use in order to help automate your email marketing. Some of these email marketing tools and services ...

“Everything that can be invented has been invented.” Charles H. Duell, a commissioner of the US patent office, said this in 1899. Clearly, the past century proves Mr. Duell wrong. There are an endless ...

Email signatures can seem like such a small part of your brand but they are an important tool in your marketing and communications strategy. Although the digital world has become increasingly cluttered ...

As an industrial supplier you inevitably have brand-building and keeping an engaged audience as your top priorities. To market your products or services you have probably dealt with email marketing. To ...

No matter how good or bad the sales call goes, you will get a reaction from the attendees. This reaction can help guide your post-sales call work. Sometimes this reaction has to do with you as the ...