Content marketing for high-tech companies can be tricky. You have to cater to both highly technical audiences and potential customers that might need your services spelled out in plain English, aka ...

Finding a new potential customer or business to sell your company’s product to can be incredibly exciting. It does not matter if you are selling to businesses or individual customers, at some point in the ...

Before we get too deep into this idea of “cold-calling”, we must acknowledge that the term is rather loosely defined in high-tech industry. In particular, when industrial equipment, such as lasers or ...

We all want to find any and all potential customers to buy our products. But our products aren’t like everyone else’s. So can a Google Ad work for marketing industrial products (e.g. photonics and ...

Creating a website is like creating a home for your business. It is the place anyone from around the world can come and visit your business, see its products, and decide if they want to support it or not. ...

Stepping into a first sales meeting with a new customer is like stepping into new potential. You have new potential to be the best champion you can be for both your customer and your company. Together ...

Marketing in any industry can be difficult. Marketing and narrative building in Technology can add a whole new layer to the equation. How much do you share? What narrative makes a good or bad one? It can ...

Finding new ways to build an additional sales pipeline can be hard. Should you hire more salespeople? Invest in a bigger marketing team? How can you add a new sales pipeline to your already existing model ...

We understand how hard it can be to build a business from the ground up and stay competitive. You need the bandwidth to go and sell your products at showcases and do live demos, and you also need to ...

Entering the field of technical sales is a career pathway for many. As you begin your career in sales, it is natural to want to improve your sales performance each quarter. We sell things all the time. If ...