B2B Marketing Archives » FindLight SalesAcademy
Price Wars: Winning Strategies for High-Tech Equipment Sales
In high-tech equipment and laboratory instrument sales, the specter of price wars looms large, threatening to erode margins and destabilize markets. Yet, within this challenge lies unparalleled ...
Testimonials: Boosting High-Tech Sales in Academia and Industry
In today’s blog post we touch the subject of testimonials. Here is what we cover: Introduction Understanding Testimonials The Value of Testimonials in the High-Tech Sector Strategies for Collecting ...
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