b2b sales Archives » FindLight SalesAcademy

In this guide explores seven advanced sales skills essential for sustained excellence in your career. Embrace a systematic approach, leverage the power of precise metrics, and refine your strategies to ...

In high-tech B2B sales, securing large accounts is often the difference between incremental growth and exponential success. According to a study by Forrester, 74% of B2B buyers select the vendor that ...

In sales, few things are as nerve-wracking as seeing your once-thriving sales funnel slow down to a trickle—or worse, dry up entirely. When the leads stop flowing and conversions seem like a distant ...

Revenue-driven sales metrics have long dominated the sales landscape, but they tell only part of the story. As sales cycles grow more complex and customer expectations rise, the need to measure the quality ...

Navigating the nuances of B2B sales requires more than just a great product or service—it demands a deep understanding of the diverse personalities behind purchasing decisions. All decision makers, whether ...

Securing sales deals in high-tech industries often hinges on precise alignment with rapidly evolving client expectations. Statistics indicate that 43% of sales engineers encounter extended sales cycles ...

Transforming the perception of high costs into recognized value is central to success in capital equipment sales. This guide delves into value-based capital sales, revealing how a strategic focus on ...

In the technical sales scenarios, complexity is often a given—especially when dealing with large-scale deals that involve multiple stakeholders and extended timelines. Mastering complex sales strategies ...

Handling sales objections effectively is crucial, especially in the high-tech industry where the products—be it complex equipment, components, or scientific tools—require detailed understanding and trust. ...

Welcome to our deep dive into the Delphi Method, a proven approach to enhancing sales strategies through expert consensus and accurate forecasting. This guide unpacks how this method can streamline ...