cold calling Archives » FindLight SalesAcademy

In the fast-paced world of sales, cold emails are the unsung heroes, often overlooked yet pivotal in forging initial business connections. However, a staggering number of these emails sink into oblivion, ...

For sales professionals in the scientific equipment sector, understanding your audience is paramount to success. The realm of academia, with its intricate layers of decision-makers and unique purchasing ...

Before we get too deep into this idea of “cold-calling”, we must acknowledge that the term is rather loosely defined in high-tech industry. In particular, when industrial equipment, such as lasers or ...