Ideal Customer Profile Archives » FindLight SalesAcademy

Securing Large B2B Accounts: How to Gain Major Customers
Securing Large B2B Accounts: How to Gain Major Customers
In high-tech B2B sales, securing large accounts is often the difference between incremental growth and exponential success. According to a study by Forrester, 74% of B2B buyers select the vendor that ...
Ideal Customer Profile: Key to Higher Conversions
Ideal Customer Profile: Key to Higher Conversions
In B2B sales, precision is everything. Defining your Ideal Customer Profile (ICP) is not just a strategic step; it’s a necessity. Companies that focus on targeting their ideal customers see a 68% higher ...
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