Marketing Archives » FindLight SalesAcademy

In the world of high-tech startups, where innovation meets ambition, the difference between a groundbreaking idea and a market leader often hinges on one critical element: a robust marketing plan. As a ...

Account-Based Marketing (ABM) is not just another buzzword—it’s a laser-focused approach that is transforming the industrial sales landscape. By flipping the traditional sales funnel on its head, ABM ...

The business landscape is constantly evolving, and nowhere is this more evident than in the realm of industry events. Hybrid trade shows have swiftly risen as a beacon of innovation, merging the ...

Marketing High-Tech Products In an industry as complex as optics, finding and sorting through all of the highly technical products can be challenging. Even once you’ve identified these products, comparing ...

We all want to find any and all potential customers to buy our products. But our products aren’t like everyone else’s. So can a Google Ad work for marketing industrial products (e.g. photonics and ...