narrative in sales Archives » FindLight SalesAcademy

Securing sales deals in high-tech industries often hinges on precise alignment with rapidly evolving client expectations. Statistics indicate that 43% of sales engineers encounter extended sales cycles ...

In the technical sales scenarios, complexity is often a given—especially when dealing with large-scale deals that involve multiple stakeholders and extended timelines. Mastering complex sales strategies ...

In our previous exploration on the FindLight Sales Academy blog, we delved into the good habits that can propel a salesperson to success. Building on that foundation, it’s equally important to ...

The art of storytelling in high-tech sales has emerged as a vital tool, transcending traditional methods with its unique ability to connect and persuade. This is especially true in the high-tech industry, ...