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Product Lifecycle Management for Technical Equipment: Brief Guide

Table of Contents Introduction to Product Lifecycle The Product Lifecycle Explained Introduction Stage Growth Stage Maturity Stage Decline Stage Adapting Strategies for Technical Products Conclusion 1. ...

10 Marketing Mistakes to Avoid in a New Product Launch

Launching a new product is an exhilarating yet daunting endeavor, where the difference between success and failure often hinges on the effectiveness of your product launch marketing mistakes. While ...

Productizing a Photonics Invention for Market Success

Photonics, a rapidly advancing field, has transformed industries with its groundbreaking solutions. However, productizing a photonics invention for market success requires careful planning and execution. ...

Roadmap to a Successful Product Launch in the Photonics Industry

The photonics industry, encompassing the study and application of light, plays a crucial role in various fields, including telecommunications, healthcare, and energy. Effectively launching a product in ...

Email Analytics: 8 Strategies to Boost Performance

Create a Powerful Sales Pipeline that Actually Works

Happy Customers: The Essential Metric in Technical Sales Success

Marketing Plan: A Brief Guide for High-Tech Startups

Mastering Lead Generation in High-Tech Equipment Sales

Photonics Buyer Personas in Academia: Knowing Your Customer

What to Do When Your Sales Funnel Dries Up

Developing Products: 5 Things R&D Focused Companies are Missing

Hybrid Trade Shows: The New Era of Industry Events

How to Become the Top Salesperson on Your Team