sales call Archives » FindLight SalesAcademy

There are problems with cold calling that every business runs into but it still stands as an effective method of B2B sales. Many B2B companies find that cold calling can be an exhaustive and ineffective ...

Finding a new potential customer or business to sell your company’s product to can be incredibly exciting. It does not matter if you are selling to businesses or individual customers, at some point in the ...

Before we get too deep into this idea of “cold-calling”, we must acknowledge that the term is rather loosely defined in high-tech industry. In particular, when industrial equipment, such as lasers or ...

Stepping into a first sales meeting with a new customer is like stepping into new potential. You have new potential to be the best champion you can be for both your customer and your company. Together ...

Marketing in any industry can be difficult. Marketing and narrative building in Technology can add a whole new layer to the equation. How much do you share? What narrative makes a good or bad one? It can ...